From general builder online to conservation specialists everywhere.
Visit the live site →The challenge
Legacy Restorations does skilled, specialist work, lime rendering, traditional masonry, chimney repair on listed and historic buildings. But online, they looked like a general builder, quoting against cheaper trades for work that deserved a specialist's margin.
The strategy
Reposition the business around conservation craftsmanship. Stop competing on price with general builders and start being found, and chosen, for the heritage work the team was built to do.
The design system
A refined positioning and a website that presents completed projects as evidence, vivid photography of the craft, a project blog showing work in progress, and search foundations built around heritage and conservation terms.
The result
Enquiries shifted toward listed-building and conservation projects across Cornwall and Devon, with ongoing SEO keeping the pipeline visible.
